Rana Daggubati Feels Malayalam Industry Can Get Back Much Faster Than Other Film Industries
News
oi-Sumit Rajguru
By Lekhaka
The
third
session
of
Naik
Naik
&
Company's
web
series
with
the
theme
'Reinvent
and
Rediscover
-
Talent
and
Talent
Managers
perspective'
turned
out
to
be
quite
interesting
and
informative,
with
the
support
of
all
the
esteemed
panelists
including
actors
Rana
Daggubati,
Huma
Qureshi,
Jackky
Bhagnani,
filmmakers
Sanjay
Gupta
and
Madhur
Bhandarkar,
Vijay
Subramanium
(Co-Founder
&
CEO
Kwan
Talent
Management
Agency
Pvt
Ltd),
Caleb
Franklin
(Founder
&
Managing
Partner,
Matter
Advisors)
and
Gunjan
Arya
(CEO
-
Only
Much
Louder)
making
it
an
engaging
affair.
Shedding
some
light
on
the
future
of
the
entertainment
industry
in
terms
of
its
revival
and
the
society
being
adaptable
to
the
new
change,
Rana
Daggubati
said,
"Human
beings
will
adapt
to
the
change
very
soon
and
that
applies
to
actors
as
well.
If
there's
only
one
particular
way
things
are
done,
then
that's
the
only
way
they
will
be
done."
Rana
further
goes
on
to
add,
"I
speak
from
Hyderabad
and
I
speak
from
a
different
movie
industry
as
compared
to
Hindi
cinema
where
rules
are
slightly
different.
In
all
of
the
industries
that
will
get
back,
probably
Malayalam
industry
can
get
back
much
faster
than
all
of
us
because
they
use
the
smallest
units
and
so
they
can
get
cinema
done
very
quickly.
They
have
very
limited
resources
and
they
have
made
big
cinema
with
that.
It's
not
very
hard
to
adapt
to
the
change
of
working
with
minimum
resources
and
I'm
sure
that
other
industries
too
will
adapt
to
this
change
very
fast."
Huma
Qureshi
revealed
that
the
lockdown
is
a
great
time
for
content
developers,
whether
it
is
a
long
or
short
format,
as
it
all
depends
on
the
writing
aspect.
"I've
had
a
very
interesting
conversation
with
a
writer
friend
of
mine
as
to
what
people
are
interested
in
watching
these
days,
like
something
gritty
or
hard-hitting
maybe...
but
everybody
in
the
room
was
of
the
opinion
that
people
want
to
see
something
lighter,
as
there
is
so
much
of
moroseness
and
death
reports
due
to
COVID-19
and
what
not.
But
then
I
saw
Paatal
Lok
and
it
just
blew
me
away.
It's
really
good
quality
writing
and
really
good
content.
So
again,
these
are
presumptions
that
we
go
by,
as
people
keep
saying,
'abhi
to
yeh
chalne
wala
hai'.
We
have
to
be
open
to
the
new
world
and
new
challenges
and
have
to
be
adaptable
to
what
it
is
going
to
be."
Sharing
his
view
on
theatre
and
OTT
mediums,
filmmaker
Madhur
Bhandarkar
said,
"I
have
made
the
kind
of
content
that
OTT
is
making
now
ever
since
2001
when
I
started
making
films.
But
yes,
the
content
narrative
has
changed
drastically
over
the
last
few
years
with
the
advent
of
OTT.
There
seem
to
be
a
paradigm
shift
post
COVID
and
the
whole
thing
of
the
entourage,
marketing
has
to
be
reassessed.
Talent
will
always
be
there
and
the
cinema
also
will
always
be
there.
But
at
the
same
time,
OTT
has
given
a
good
break
to
the
talent,
in
terms
of
writing,
actors,
directors
and
everybody.
Both
cinema
and
OTT
are
going
to
co-exist
together
and
they
would
have
a
good
dream
run."
Naik
Naik
and
Company
in
association
with
Pinkvilla
has
conducted
live
sessions
on
Facebook.
The
three-day
initiative
(15-17
May
2020)
aims
to
bring
together
celebrities
and
influencers
from
across
the
Media
and
Entertainment
industry
to
share
their
thoughts
on
how
to
plan
the
future
post-COVID-19.