The Malayalam film industry is currently going through one of its best phases so far, with some exceptional films hitting the theatres. Varane Avashyamund and Ayyappanum Koshiyum, the Dulquer Salmaan-Suresh Gopi starrer and Prithviraj Sukumaran-Biju Menon project which hit the theatres last week, has been receiving exceptional reviews from both the audiences and critics.
However, the Kerala producers have now shocked the audiences by deciding to have a late release for all Malayalam films at the rest of India's releasing centers. Sreedhar Pillai, the renowned trade analyst revealed the news through his official Twitter page recently. As per the reports, the producers made the drastic decision to prevent piracy.
Now it looks like from this year Malayalam producers will release their films in ROI ( rest of India) only one week after Kerala release, to avoid piracy. Malayalam associations has warned of rampant piracy in ROI which affects Kerala opening weekend if released simultaneously.— Sreedhar Pillai (@sri50) February 12, 2020
According to Sreedhar Pillai, all the Malayalam films will hit the rest of India centers only after a week of Kerala release. If the reports are to be believed, the piracy is majorly happening at the releasing centers outside Kerala. Thus, releasing the films in the rest of India screens on the actual release day itself is severely affecting the box office performance.
Varane Avashaymund, the Dulquer Salmaan-Suresh Gopi starrer which hit the theatres on February 7, Friday is now all set to release the rest of Indian releasing centers on February 14, Valentines Day. Ayyappanum Koshiyum, on the other hand, is yet to gets its rest of India release date. But the Prithviraj Sukumaran-Biju Menon starrer recently had its UAE-GCC and Canada release.
However, the industry members and audiences are anxious about how this new decision will affect the upcoming films. The massive projects like the upcoming Mohanlal-Priyadarshan project Marakkar Arabikadalinte Simham and Mammootty-Amal Neerad duo's Bilal were expected to have a worldwide release in a record number of screens. But the producers are said to be confident that their decision to have a late rest of India release will definitely help in controlling the increasing piracy issues in the Malayalam film industry.