The
Malayalam
film
industry
is
currently
going
through
one
of
its
best
phases
so
far,
with
some
exceptional
films
hitting
the
theatres.
Varane
Avashyamund
and
Ayyappanum
Koshiyum,
the
Dulquer
Salmaan-Suresh
Gopi
starrer
and
Prithviraj
Sukumaran-Biju
Menon
project
which
hit
the
theatres
last
week,
has
been
receiving
exceptional
reviews
from
both
the
audiences
and
critics.
However,
the
Kerala
producers
have
now
shocked
the
audiences
by
deciding
to
have
a
late
release
for
all
Malayalam
films
at
the
rest
of
India's
releasing
centers.
Sreedhar
Pillai,
the
renowned
trade
analyst
revealed
the
news
through
his
official
Twitter
page
recently.
As
per
the
reports,
the
producers
made
the
drastic
decision
to
prevent
piracy.
Now
it
looks
like
from
this
year
Malayalam
producers
will
release
their
films
in
ROI
(
rest
of
India)
only
one
week
after
Kerala
release,
to
avoid
piracy.
Malayalam
associations
has
warned
of
rampant
piracy
in
ROI
which
affects
Kerala
opening
weekend
if
released
simultaneously.
According
to
Sreedhar
Pillai,
all
the
Malayalam
films
will
hit
the
rest
of
India
centers
only
after
a
week
of
Kerala
release.
If
the
reports
are
to
be
believed,
the
piracy
is
majorly
happening
at
the
releasing
centers
outside
Kerala.
Thus,
releasing
the
films
in
the
rest
of
India
screens
on
the
actual
release
day
itself
is
severely
affecting
the
box
office
performance.
Varane
Avashaymund,
the
Dulquer
Salmaan-Suresh
Gopi
starrer
which
hit
the
theatres
on
February
7,
Friday
is
now
all
set
to
release
the
rest
of
Indian
releasing
centers
on
February
14,
Valentines
Day.
Ayyappanum
Koshiyum,
on
the
other
hand,
is
yet
to
gets
its
rest
of
India
release
date.
But
the
Prithviraj
Sukumaran-Biju
Menon
starrer
recently
had
its
UAE-GCC
and
Canada
release.
However,
the
industry
members
and
audiences
are
anxious
about
how
this
new
decision
will
affect
the
upcoming
films.
The
massive
projects
like
the
upcoming
Mohanlal-Priyadarshan
project
Marakkar
Arabikadalinte
Simham
and
Mammootty-Amal
Neerad
duo's
Bilal
were
expected
to
have
a
worldwide
release
in
a
record
number
of
screens.
But
the
producers
are
said
to
be
confident
that
their
decision
to
have
a
late
rest
of
India
release
will
definitely
help
in
controlling
the
increasing
piracy
issues
in
the
Malayalam
film
industry.