For
the
first
time
in
the
history
of
Indian
television,
legendary
music
director
and
singer
A.R.
Rahman,
the
United
Nations
and
Endemol
have
come
together
for
a
truly
unique
and
entertaining
show,
titled
Mission
Ustaad,
on
a
soon-to-be-launched
Hindi
general
entertainment
channel,
9x,ar
rahman,endemol.
Featuring
some
of
the
best
musicians
in
the
country,
the
show
supports
the
cause
of
propagating
the
Millennium
Development
Goals
across
the
country.
Commenting
on
the
show,
A.R.
Rahman
said:
"I
am
delighted
to
be
part
of
the
show.
Many
eminent
names
from
the
entertainment
industry
will
join
me
on
it.
I
am
convinced
that
the
partnership
between
9x,ar
rahman,endemol,
the
UN
and
Endemol
will
bring
about
the
desired
awakening
among
Indian
viewers."
Rajesh
Kamat,
Managing
Director,
Endemol
India,
remarked:
"Music
is
a
universal
language
that
binds
people
irrespective
of
their
nationality,
religion
or
economic
status.
With
Mission
Ustaad,
we
get
the
opportunity
to
reach
out
to
our
audiences
and
involve
them
in
key
issues
using
music
as
a
binding
factor."