After enjoying success in Bollywood, singer Akriti Kakkar will now be foraying into non-film album, titled 'Akriti". The album will comprise of seven tracks, and most importantly, Akriti herself has composed the music for five of the seven tracks. The other two tracks have been composed by ace Shankar Mahadevan.
The songs for the album have been penned down by Rani Malik, Neelesh Misra and Manoj Yadav. The music videos will hit the air on 4th April, and will be formally released on 6th April 2010.
Akriti says, “I planned to do this album to feature those elements that I could not put forth in my films. I wanted to explore my spectrum and the come up with something fresh and invigorating. I have not stereotyped the album or tried to slot it into one particular genre. I even have a track dedicated to Noor Jahan, and it is my tribute to her since I"ve been a big fan of her since childhood. Other than that, there is a nice romantic track and an interesting drama oriented number."
Although sales for non-film albums are hitting an all time low, Akriti is visibly upbeat about her pet project. However, she does agree that the genre is slowly dying away. Upon this, she says, “I think this is the best time to launch an album, for the condition cannot improve than it is right now. As a singer and composer, I"d definitely like to see the genre reviving and stabilizing but I really don"t know how far that is possible. The media is not giving the desired airtime and piracy is hitting big time. The budgets for the album are also tight and therefore promotions and marketing is a tough task."
Akriti started her career in Bollywood with 'Chamm Se Vo Aa Jaye" in Dus and went on to sing for some major projects like Namaste London, Kismat Konnection, Golmaal Returns and several more. On the state of the industry and the quality of the music she muses, “There are a lot of good tracks which go unnoticed due to restraints on promotions and marketing and thus a lot of inferior tracks go on to become the chartbusters. The people are bound to like what they have easy access to. I agree that many singers have to do simple projects for the daily bread and butter, but since I could afford some time, I decided to work on this album."
This one girl who is on a major roll! She has several projects lined up like Do Dunni Char, Pappu Can"t Dance, Life Isse Gaale Laga Le and some more. 'Tere Bin Laden" which is a spoof on terrorism will also feature Akriti Kakkar under the Shanker Ehsaan Loy banner. Also on the cards are stage shows and reality shows which would give this girl the boost that she deserves!