Starting with Sajid Nadiadwala"s Anjaana Anjaani T-Series has entered into a strategic alliance with Eros International to exclusively exploit the music and audio visual rights of Eros Films across all formats globally. The spunky music album is already fast catching on with radio stations across the city.
Director Siddharth Anand says,“ For Anjaana Anjaani I wanted music that grows on me and stays with me forever. And today we present an album that will appeal to every listener and every mood of the listener"
The music major has hit the bull's eye with acquisition of Eros Music's catalogue. This includes the music of three of the most anticipated films of this year - Anjaana Anjaani, Ra.One and Rockstar.
Talking about the Anjaana Anjaani album says head honcho at TSeries Bhushan Kumar, "We have a long association with Sajid bhai and so far have acquired the music rights of almost all his films. The combination of Sajid Nadiadwala and T-Series has always worked as all the films we"ve done together have turned out to be block busters! I'm sure history will repeat itself with the music of Anjaana Anjaani which has a foot tapping music score"
Adds producer Sajid Nadiadwala, “The Anjaana Anjaani album is young, fresh, spunky and most importantly an album that will be alive much after the film".