The
music
director
trio
Shankar-Ehsaan-Loy
is
going
to
launch
the
'Play
Your
Music
Day" on
94.3
FM,
which
has
opened
the
door
for
music
lovers
to
choose
their
favorite
songs.
The
channel
has
taken
a
pioneering
step
in
the
history
of
FM
channels.
Starting
with
the
channel"s
brand
ambassadors
Shankar-Ehsaan-Loy,
94.3
FM
will
play
live
13
songs
by
them,
which
is
again
a
first-time
venture
in
case
of
FM
stations.
Later,
total
1,000
singers
will
be
selected
from
seven
cities,
who
will
be
called
to
the
stations
to
play
their
chosen
songs.
The
anthem
of
94.3
Radio
One,
which
is
again
composed
and
performed
by
the
trio,
calls
up
the
listeners
very
passionately
saying,
“Aao
Apna
Gaana
Bajao".
Shankar-Ehsaan-Loy
added,
“The
essence
of
the
anthem
is
that
everyone
has
a
favorite
song,
which
defines
them.
They
love
to
dance
to
and
wake
up
with
that.
So,
everyone
gets
a
chance
to
open
up
themselves
to
the
world
through
the
songs
they
love".
Moreover,
these
1,000
lucky
listeners
will
get
the
chance
of
sharing
music
space
with
renowned
musicians,
cricketers
and
film
stars.
These
celebrities
will
also
play
their
favorite
music.
The
'Play
Your
Music
Day" will
start
on
July
23
from
8
am
to
9
pm.
It
will
include
some
interesting
contests
and
lucky
winners
will
receive
exciting
prizes.
Managing
Director
94.3
Radio
One,
Vineet
Singh
Hukmani,
said,
“In
94.3
FM,
we
will
come
up
with
such
new
ventures
in
the
music
space
both
on
air
and
off
air.
We
will
engage
listeners
and
artists
in
a
way,
which
was
never
tried
earlier.
Be
it
film
music
or
other
kind
of
music,
we
value
them
all
in
the
same
scale".
This
step
of
playing
13
songs
per
hour
is
the
maximum
number
played
by
any
radio
station,
which
plays
on
an
average
less
than
9
songs
per
hour.