Acclaimed
musical
trio
Shankar,
Ehsaan
and
Loy
have
created
yet
another
milestone
as
they
announced
their
association
with
technology
giant
Apple
by
creating
a
special
application
that
will
enable
them
to
reach
out
to
fans
across
the
globe!
SEL,
renowned
for
their
fabulous
musical
scores
in
movies
like
Dil
Chahta
Hai,
Kal
Ho
Naa
Ho,
Wake
Up
Sid,
Taare
Zameen
Par,
Rock
On
and
Housefull,
have
now
become
the
1st
Indian
music
composer
group
to
have
a
customized
application
on
the
iPhone,
enabling
fans
all
over
the
world
to
stay
updated
with
the
latest
from
the
band.
The
application
will
also
allow
access
to
exclusive
content,
backstage
videos
and
music
from
the
talented
musicians.
And
if
this
was
not
enough,
it
will
also
help
fans
across
borders
to
come
together
and
be
a
part
of
the
exclusive
Shankar,
Ehsaan,
Loy
community.
This
exciting
tool
is
not
only
available
to
all
iPhone
users
across
the
globe
but
is
also
compatible
with
the
iPod
touch
and
the
iPad.
Commenting
on
this
initiative,
the
trio
said,
"We've
had
a
very
dynamic
journey
so
far
and
it's
now
time
to
up
the
ante
and
move
into
other
areas
of
music
and
song-writing
with
the
help
of
newer
&
popular
platforms
like
the
internet,
mobile
and
other
digital
mediums.
The
SEL
iPhone
application
is
one
small
step
towards
making
our
music
available
globally
and
to
a
varied
demographic
of
music
lovers"
The
application
is
created
by
OML
Digital,
an
Indian
company
that
specializes
in
building
technology
for
entertainers.
Girish
'Bobby'
Talwar,
Founding
Director,
OML
Digitial
says,
"We
at
OML
have
always
wanted
to
provide
artists
the
ability
to
reach
out
to
their
audiences
in
the
most
direct
manner
possible
and
with
the
highest
quality
of
interactivity
that
technology
can
offer
at
that
point
in
time.
Through
the
SEL
iPhone
application
that
the
OML
Digital
team
has
built
we
believe
we
have
created,
for
the
first
time,
a
product
that
allows
musicians
to
do
that
in
a
manner
like
never
before."
Besides
connecting
with
their
fans
worldwide
through
this
exciting
new
platform,
the
trio
recently
returned
from
their
US
tour
named
'Inspiration'
that
turned
out
to
be
a
thumping
success.
They
played
to
crowds
of
approximately
4000-7000
people
across
the
country;
garnering
applause
from
fans
all
over
&
leaving
them
wanting
for
more.
That
'Music
has
no
boundaries'
has
just
been
affirmed
by
SEL
as
the
trio
is
all
set
to
leave
its
musical
footprints
across
the
globe
through
this
new
and
innovative
medium.
Story first published: Friday, September 17, 2010, 15:49 [IST]