Shankar-Ehsaan-Loy create their own iPhone application

Acclaimed musical trio Shankar, Ehsaan and Loy have created yet another milestone as they announced their association with technology giant Apple by creating a special application that will enable them to reach out to fans across the globe!

SEL, renowned for their fabulous musical scores in movies like Dil Chahta Hai, Kal Ho Naa Ho, Wake Up Sid, Taare Zameen Par, Rock On and Housefull, have now become the 1st Indian music composer group to have a customized application on the iPhone, enabling fans all over the world to stay updated with the latest from the band.

The application will also allow access to exclusive content, backstage videos and music from the talented musicians. And if this was not enough, it will also help fans across borders to come together and be a part of the exclusive Shankar, Ehsaan, Loy community.

This exciting tool is not only available to all iPhone users across the globe but is also compatible with the iPod touch and the iPad.

Commenting on this initiative, the trio said, "We've had a very dynamic journey so far and it's now time to up the ante and move into other areas of music and song-writing with the help of newer & popular platforms like the internet, mobile and other digital mediums. The SEL iPhone application is one small step towards making our music available globally and to a varied demographic of music lovers"

The application is created by OML Digital, an Indian company that specializes in building technology for entertainers.

Girish 'Bobby' Talwar, Founding Director, OML Digitial says, "We at OML have always wanted to provide artists the ability to reach out to their audiences in the most direct manner possible and with the highest quality of interactivity that technology can offer at that point in time. Through the SEL iPhone application that the OML Digital team has built we believe we have created, for the first time, a product that allows musicians to do that in a manner like never before."

Besides connecting with their fans worldwide through this exciting new platform, the trio recently returned from their US tour named 'Inspiration' that turned out to be a thumping success. They played to crowds of approximately 4000-7000 people across the country; garnering applause from fans all over & leaving them wanting for more.

That 'Music has no boundaries' has just been affirmed by SEL as the trio is all set to leave its musical footprints across the globe through this new and innovative medium.