T-Series bags Ra.One, Anjaana Anjaani and Rockstar
Indian
oi-Prakash KL
By Ramchander
Continuing
with
its
aggressive
acquisition
spree
which
started
two
years
ago
with
music
of
all
A
grade
films
being
released
under
T-Series
followed
by
the
acquisition
of
Reliance
Big
Music
catalogue
in
December
last
year,
the
music
major
has
now
hit
the
bull's
eye
with
acquisition
of
Eros
Music's
catalogue.
This
includes
the
music
of
three
of
the
most
anticipated
films
of
this
year
-
Anjaana
Anjaani,
Ra.One
and
Rockstar.
T-Series
has
entered
into
a
strategic
alliance
with
Eros
International
to
exclusively
exploit
the
music
&
audio
visual
rights
of
all
the
Eros
Films
across
all
formats
globally.
The
music
&
audio
visual
content
of
films
under
the
Eros
banner
shall
be
exclusively
distributed
globally
by
T-Series
on
all
the
platforms
in
all
formats
including
all
physical
formats,
Radio
&
Television,
Mobile
and
digital
formats,
globally.
Apart
from
being
the
largest
record-label
in
the
country,
T-Series
has
one
of
the
most
extensive
distribution
networks
across
all
the
entertainment
verticals
globally.
Apart
from
steering
sales
on
physical
formats,
T-Series
will
also
champion
the
reach
of
Eros'
Music
through
its
global
network
of
licensees,
publishers
and
aggregators
and
all
formats
of
revenues
that
arise
from
radio,
television
&
public
performances.
On
the
mobile
&
digital
distribution
front,
Hungama
Mobile,
being
the
exclusive
digital
distribution
partner
of
T-Series,
will
be
providing
the
digital
footprint
for
Eros
catalogue
across
Telcos,
internet,
IPTV
and
mobile
networks.
Their
catalogue
will
be
available
for
downloads
on
various
digital
distribution
networks
comprising
of
all
telecom
carriers
in
India
and
across
37
other
countries.
Through
its
international
partnerships
with
iTunes,
Rhapsody,
Amazon
MP3,
among
others,
the
T-Series
-
Hungama
alliance
will
power
this
vibrating
content
to
South
Asian
consumer's
outside
the
country.
Yet
another
step
of
consolidation
in
the
Indian
music
industry,
we
say.
Watch
this
space
for
more
details.