Eros
Now,
a
leading
over-the-top
(OTT)
South
Asian
entertainment
platform
owned
by
Eros
STX
Global
Corporation
(NYSE:
ESGC)
('ErosSTX'
or
'the
Company'),
a
global
entertainment
company,
today
announced
the
launch
of
an
extensive
slate
of
over
100
singles
under
the
banner
of
Eros
Now
Music
in
the
year
2021.
The
line-up
includes
singles
across
genres
by
leading
and
upcoming
Indian
music
sensations
such
as
Mohit
Chauhan,
Neeti
Mohan,
Akasa,
Ankit
Tiwari,
Ustad
Rashid
Khan,
King
Kaazi,
Virus,
Nooran
Sisters,
to
name
a
few.
In
addition,
the
label
has
unveiled
its
line-up
for
July,
which
includes
ten
singles
featuring
artists
such
as
Shibani
Kashyap,
Adhyayan
Suman,
and
more
across
Mainstream,
Devotional,
and
Spiritual
&
Healing
series.
The
July
line-up
features
Punjabi
singles
Lakk
Shake
by
Veen
Ranjha
&
Shibani
Kashyap,
a
vibrant
Punjabi
track
starring
actor
Govinda's
daughter
Tina
Ahuja,
Achieve,
a
rustic
track
from
the
heartlands
of
Punjab
by
up-and-coming
artist
Indi
Singh,
Hindi
single
'Jab
Se
Dekha',
an
R&B
track
by
Adhyayan
Suman,
two
tracks
from
Devotional
series
-
'Om
Namah
Shivaay'
and
Hare
Rama
Hare
Krishna
and
five
30
mins
long
tracks
in
the
Spiritual
&
Healing
space.
Commenting
on
the
announcement,
Pradeep
Dwivedi,
CEO,
Eros
International
Media,
says,
"Our
strong
legacy
in
Motion
Pictures
and
Music
business
continues
to
find
new
avenues
for
growth.
In
these
challenging
times
when
millions
are
home-bound,
music
serves
as
means
to
stay
motivated
and
entertained.
As
a
leading
label,
it
is
our
responsibility
to
serve
people
with
the
best
trending
music
across
genres.
With
this
objective,
we
appointed
Rajitta
Hemwaani,
an
experienced
and
well-known
leader
in
the
music
business,
as
the
Business
&
Content
Head
for
Eros
Now
Music.
I
am
confident
that
our
diverse
line-up
will
entertain
the
enthusiasts
while
creating
opportunities
for
both
established
and
emerging
artists
to
launch
their
music
on
our
marquee
label."
Eros
Music
was
rebranded
to
Eros
Now
Music
in
January
this
year.
The
label
committed
to
adding
to
the
experience
of
its
28
million
consumers
while
also
adding
a
new
audience
by
proactively
launching
hundreds
of
non-film
hits
by
new
and
established
artists
across
genres
and
geographies.
Since
then,
the
company
has
partnered
with
multiple
streaming,
radio,
and
television
platforms
and
launched
music
across
Hindi
&
Punjabi
with
over
30
artists,
including
Sukhbir,
Kanika
Kapoor,
Daler
Mehndi,
DJ
Aqeel,
Bhoomi
Trivedi
&
Bappi
Lahiri,
along
with
other
new
and
talented
singers.
Eros
Now
Music
is
leveraging
its
market
understanding,
and
data
sciences
led
research
to
plan
the
launch
line-up.
Since
January
this
year,
the
label
has
already
launched
over
40
top-performing
independent
albums.
Its
latest
popular
Canadian
artist
Praabh
Neear's
Punjabi
song,
'Good
Morning
Girl,'
under
the
Eros
Now
Music
banner,
for
instance,
has
been
amongst
the
top
three
singles
on
MTV
Beats
charts
for
six
weeks
in
a
row.