David Beckham is the Spice Boy

Washington (ANI): David Beckham has had a reincarnation, as the 'Spice Boy' - the new member of the all-girls band, Spice Girls. The former England captain earned his latest moniker as he"s presently touring with the British girl group.

"He's on tour with us. He's a Spice Boy," Contactmusic quoted Beckham"s wife and band member Victoria, as saying. Meanwhile Beckham has shown off his Golden-bulge in a sexy underwear ad for Giorgio Armani. The full-frontal shot is the LA Galaxy star's first US advert for the Italian underwear giant, with more planned for the future.

Becks has signed a three-year deal, rumoured to be worth about 20 million dollars and his images will be plastered on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. The campaign has been shot by renowned fashion photographers Mert Alas and Marcus Piggott.