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"Watch the sex tape Gene doesn't want you to see," the trailer on the website says. The website and trailer use official-looking Simmons and Kiss artwork and logos, in addition to cut-in footage of the star from his TV appearances, thus giving an impression to viewers that he is endorsing the whole project.
Though the rocker has boasted about his love of ladies, the surfacing of the tape has left him infuriated. Simmons has been dating long-term partner Shannon Tweed, with whom he has two kids - son Nicholas, 19, and daughter Sophie, 15.