Justin Timberlake to endorse woman's scent

London (ANI): Pop star Justin Timberlake is all set to make his foray into fragrance. The 'Sexy Back" singer is reported to be the new face of women"s perfume 'Givenchy". Sources say that the 'Cry Me A River" hitmaker will be in the frame to join actress Liv Tyler, who fronts the scent, reports the Mirror. Timberlake is currently the face of fashion label, William Rast.

The singer recently warned rival heartthrobs Brad Pitt and George Clooney that he was the sexiest man in the world. The pop star-turned-actor was also named King of Sex by .

Keywords: star Justin Timberlake, womens perfume Givenchy, new face Givenchy, Cry Me River, actress Liv Tyler, face fashion label, William Rast, Rolling Stone magazine, heartthrobs Brad Pitt, George Clooney