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Liz Rosenberg, Madonna's representative, said that the pop diva opted for the sugary theme because she loves sugary treats. "It's about the juxtaposition of tough and sweetness, or as Madonna so eloquently expressed, 'I'm gonna kick your ass, but it's going to make you feel good'" Contactmusic quoted Rosenberg, as saying.
Before Hard Candy's release, Madge will bring out single 4 Minutes To Save The World, which features Justin Timberlake, at the end of March (08).