Victoria Beckham sues denim

New York (ANI): Denim is certainly blue for Victoria Beckham, literally so, as on one hand she is dealing with a lawsuit with an old denim label she once endorsed, while on the other she is facing slumping sales with a newly endorsed label. According to reports published Sunday in Britain's Daily Mail newspaper, trendy Posh Spice has claimed that popular denim brand Rock&Republic owes her a whopping 100 million dollars after she split with the company.

Beckham was roped in for endorsing the brand when in 2004 they launched a pair of denims bearing a distinctive crown emblem on the back pockets, which were sold for around 300 dollars a piece. "She not only understands fashion and trends but has been a trend-setter and fashion icon for years," The New York Daily quoted Rock&Republic designer and owner Michael Ball, as saying at the time.

The partnership, which seemed all hunky dory in the beginning, soured later, as Posh could not devote much of her time in the line's promotion. This led the Spice Girl to formally part ways with the brand in 2006, which further led to the rumours of an impending suit. While Rock&Republic has still not been served with the claim, but Posh has alleged in the suit that she is owed the payout because the jeans churned out more profits than previously thought.

This lawsuit comes close in line with the buzz that her current jeans venture, dVb denim, is being dropped by retailers like swanky L.A. boutiques Kitson and Fred Segal, owing to low sales. And again it has been claimed that the line is not faring well in the retail circuit because of Beckham.