London,
(ANI):
X
Factor
judge
Cheryl
Cole
has
become
the
new
face
of
L'Oreal
after
bagging
a
lucrative
deal
from
the
French
cosmetics
and
beauty
products
brand.
Cole
will
lead
the
L'Oreal
campaign
in
the
UK
and
she
will
start
with
promoting
a
hair
product
called
Elvive
Full
Restore
5.
Sky
News
quoted
Cole
as
saying:
"I
have
always
loved
the
brand
and
have
always
wanted
to
say
the
iconic
phrase:
'Because
you're
worth
it',
so
to
be
given
that
opportunity
is
absolutely
amazing."
L'Oreal
executives
believe
roping
in
the
star
would
enhance
the
popularity
of
their
products.
Gayle
Tait,
L'Oreal
Paris
general
manager
said:
"Cheryl
is
a
glamorous,
stylish
and
talented
young
woman
whose
warmth
and
charm
has
captivated
the
nation
and
helped
to
establish
her
as
an
inspiration
to
women
throughout
the
UK."