London (ANI): Kylie Minogue's Agent Provocateur lingerie advert has been voted ''Best Cinema Commercial Of All Time''. The advert features the Aussie singer riding a mechanical bull in her sexy underwear. The saucy ad, called Proof, caused a bit of a stir when it was released in 2001. The ad came top of a poll conducted by cinema advertising sales house Digital Cinema Media.
"Cinema is about engaging and entertaining the audience, and this ad pulls off both elements perfectly in a fun and cheeky way," the Telegraph quoted Fleur Castell, marketing and research controller for Digital Cinema Media, as saying. "It's great to see the top ads are cinema-only campaigns, proving cinema ads really are the nation''s favourite," Castell added.
Steve Reeves, who directed the advertisement, said: "Creatives Mick Mahoney and Andy Amadeo came up with a spot that was not only specifically written for the cinema, but was also very very sexy and funny, a rare combination." They were great to work with, ensuring that we came away with a cinema ad that was as confident as the product," Reeves added.
Agent Provocateur beat off competition from the likes of the Guinness ''Surfer'' advertisement, Diet Coke's ''Break'' and Carling Black Label's ''Dambusters'' to take the title.
Top Ten Cinema Advertisements are:
1. Agent Provocateur ''Proof'' (2001)
2. The Orange Gold Spot (2008)
3. Maxell Tapes ''Break the Sound Barrier'' (1982)
4. Dunlop Tyres ''Tested for the Unexpected'' (1993)
5. Ford Puma ''Bullitt'' (1997)
6. Diet Coke ''Break'' (1994)
7. Bacardi ''If'' (1991)
8. Guinness ''Surfer'' (1999)
9. Carling Black Label ''Dambusters'' (1990)
10. Sony Bravia ''Balls'' (2005)