Simon Cowell to launch own aftershave brand

London (ANI): Music mogul Simon Cowell is all set to launch his own aftershave. Cowell and his fellow judges at The X Factor – Louis Walsh, Dannii Minogue and Cheryl Cole – will release X-Factor fragrances. Each is entitled to a 250,000-pound advance payment and a share of the sales.

They are scheduled to meet experts this week to decide on the fragrances, which will hit the markets before Christmas. The Sun quoted a source as saying: "Simon says his will be the top-seller - he's already winding the other three up."