London
(ANI):
A
Social
media
index
has
claimed
that
teen
sensation
Justin
Bieber
is
more
influential
online
than
either
the
Dalai
Lama
or
US
President
Barack
Obama.
San
Francisco-based
social
networking
index
Klout,
created
by
tech
entrepreneur
Joe
Fernandez,
is
being
described
by
its
creators
as
"the
standard
for
online
and
Internet
influence".
It
uses
complex
algorithms
to
add
up
a
person's
tweets,
likes,
pings,
LinkedIn
connections,
Google
mentions,
status
updates
and
other
social
media
musings
to
gauge
much
influence
a
person
has
online
and,
by
inference,
whether
they
are
worth
listening
to.
Bieber
tops
with
a
score
of
100,
10
spots
ahead
of
Barack
Obama
at
88,
who
also
trails
the
Dalai
Lama
(90)
and
Lady
Gaga
(89).
"Every
lobbyist
in
Washington
is
coming
to
us
for
data.
They
want
to
know
who
is
driving
opinion," the
Guardian
quoted
Fernandez
as
saying.
However,
not
everyone
is
impressed
by
Klout.
Trey
Pennington,
a
social
media
consultant,
says
Klout
is
"snake
oil".
Pennington
challenges
the
site's
numbers
and
the
transparency
of
the
way
they
are
collated.
"That's
not
to
say
there
isn't
value
in
what
he's
doing.
Companies
want
a
simple
quick,
third-party
source
to
tell
them
who
to
listen
to," he
said.
"What
Klout
has
done
-
faster
than
anyone
else
-
is
put
a
number
to
that.
It
may
not
be
the
right
number,
but
having
a
number
at
all
is
very
useful,"
argues
Sree
Sreenivasan,
digital
media
professor
at
Columbia
University.