Eminem sues Audi over use of his Oscar winning song
International
oi-Raymond Ronamai
By Raymond Ronamai
American
rapper
Eminem
has
sued
German
carmaker
Audi
for
allegedly
using
his
Oscar-winning
song
“Lose
Yourself" for
its
commercial
of
2012
Audi
A6
Avant.
Besides
using
the
song,
Audi
commercial
has
a
scene
similar
to
that
of
the
Chrysler
200
commercial
where
the
singer
drives
past
Detroit's
key
landmarks.
Eight
Mile
Style,
Detroit-based
publisher
of
Eminem,
has
filed
the
order
against
Audi
for
the
use
of
the
song
“Lose
Yourself" in
a
Hamburg
regional
court
and
has
sought
compensation
for
the
damages.
“We
believe
Audi
not
only
used
Lose
Yourself
to
sell
their
product
without
permission,
but
their
spot
actually
feels
inspired
by
elements
of
Chrysler"s
commercial
campaign,"
Hollywood
Reporter
quoted
the
statement
of
Joel
Martin,
a
spokesman
for
Eight
Mile
Style.
However,
Chrysler
has
not
filed
case
against
Audi
for
the
similar
visuals
show
n
in
the
commercial.
“Apparently
someone
believes
that
the
definition
of
copyright
laws
is
the
right
to
copy
others"
materials,
including
world-renowned
successes
created
by
Chrysler
Group
brands,"
Chrysler
Group
spokesman
Gualberto
Ranieri
was
quoted
as
saying.