K-Pop Star Studded 2021 MOKKOJI KOREA To Hold Special India Week
In the past couple of years, Korean cultural influences had been inching its way into the Indian landscape, but the pandemic has accelerated this trend like never before.
In
the
past
couple
of
years,
Korean
cultural
influences
had
been
inching
its
way
into
the
Indian
landscape,
but
the
pandemic
has
accelerated
this
trend
like
never
before.
During
the
nationwide
lockdown
last
year,
Indians
gravitated
towards
Korean
food
and
ready
to
cook
packages.
K-dramas
such
as
Itaewon
Class
and
Crash
Landing
on
You
on
Netflix
became
hugely
popular
due
to
their
sweet,
light-hearted
&
gripping
content.
And
the
youth
started
to
look
beyond
BTS
and
EXO
to
explore
other
bands
and
forms
of
K-POP.
India
too
became
a
part
of
the
Hallyu,
which
literally
means
a
"Korean
wave" and
is
used
to
denote
the
exceptional
growth
of
Korean
music,
drama,
beauty,
and
food
internationally.
And
now
an
online
international
festival
hopes
to
tap
into
this
popularity
and
create
further
awareness
about
Korean
culture
and
lifestyle.
"MOKKOJI
KOREA",
created
last
year
by
K-POP
artists
and
Hallyu
friends
across
the
world,
is
back
with
its
2021
edition
and
features
a
host
of
talks,
performances,
and
webtoons
etc.
This
year,
India
is
one
of
the
focus
countries
at
"MOKKOJI
KOREA" along
with
Russia
and
Indonesia.
Starting
September
6,
the
festival
week
has
been
held
in
each
of
the
focus
countries,
finally
happening
in
India
from
October
4
(Monday)
and
to
be
available
till
October
10
(Sunday)
and
will
last
until
November
14
(Sunday).
Indian
K-POP
enthusiasts
will
get
to
witness
performances
by
MONSTA
X,
Pentagon
and
AB6IX
on
the
"MOKKOJI
KOREA" website
and
official
YouTube
channel
as
"MOKKOJI
LIVE"
to
be
streamed
live
October
10
at
14:30
IST
(Sunday),
as
a
grand
finale
show
of
the
"MOKKOJI
FESTIVAL"
India
edition.
Also,
during
the
festival
week
various
"MOKKOJI
MINI
TALK"
shows
featuring
popular
Indian
YouTubers
such
as
Curly
Tales,
Debina
Decodes
and
PoohinKorea
also
will
be
broadcast
every
day
at
14:30
IST
in
a
bid
to
help
Indians
to
broaden
their
understanding
of
Korean
culture.
For
instance,
Pentagon
will
be
talking
about
the
Hangeul,
or
the
Korean
alphabet,
to
celebrate
the
Hangeul
Proclamation
Day
on
October
8
(a
day
before
the
actual
Proclamation
Day).
The
"MOKKOJI
KOREA"
website
is
currently
streaming
a
web
drama
and
webtoon
such
as
"The
First
Spring
with
You",
about
the
life
of
a
Russian
exchange
student
in
Korea,
"MOKKOJI
KITCHEN",
a
romantic
web
drama
featuring
K-POP
artist
Gongchan
from
B1A4
playing
the
role
of
"Muyoung",
a
chef
and
sole
owner
of
a
Korean
restaurant.