Crunchyroll Partners With SonyLIV To Bring Massive Anime Library To India, Expanding Access For Fans

Crunchyroll is joining forces with Sony LIV to reach more anime fans in India, with the service now offered as an add-on inside the Sony LIV app at ₹99 per month. The move gives subscribers a new way to access licensed Japanese animation while staying within a single streaming platform.

Through this tie-up, existing and new Sony LIV users can buy a Crunchyroll subscription directly on Sony LIV. The add-on unlocks more than 900 anime titles, including around 160 shows dubbed in English, Hindi, Tamil, Telugu and other languages. Selected series are also available for a short period without a Crunchyroll plan, allowing viewers to sample anime before opting in.

Crunchyroll and Sony LIV anime partnership pricing and offers

Alongside the standard ₹99 monthly price, Crunchyroll is rolling out a limited-time Monthly Fan Tier offer on Sony LIV. Between 07th May and 21st May 2026, users can subscribe for ₹49 instead. Those who sign up during this window continue at ₹49 for the next six months, before moving to regular pricing.

Terry Li, Chief Product Officer, Head of Emerging Business, and General Manager of Games, said, "India is one of the most exciting and fastest-growing anime markets in the world, and we are thrilled to deepen our presence here through this collaboration with Sony LIV. By bringing Crunchyroll's unmatched anime library directly into the Sony LIV ecosystem, we're making it easier than ever for fans, both existing and new, to access the stories and characters they love."

Crunchyroll and Sony LIV anime partnership and content strategy

Describing the partnership from Sony LIV's side, Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI), said, "Partnering with Crunchyroll allows us to tap into the surging anime fandom in India, marking a pivotal step in our growth strategy. By integrating this premium library, we are expanding our reach to a dynamic new demographic while significantly strengthening our content offering. This collaboration reinforces Sony LIV's position as a preferred destination for both existing subscribers and a new generation of viewers seeking high-quality global content."

Anime already spans borders and age groups, and holds a steady place in global pop culture. For many Gen Z viewers, anime helps shape identity, friendships and views on the world. A 2025 study, commissioned by Crunchyroll and carried out by the National Research Group, finds anime fandom matching that of major pop icons, with nearly 40% of teenage anime viewers saying anime forms a meaningful part of who they are.

The same study reports that 62% of general entertainment consumers surveyed in India say they "love" or "like" Japanese anime. Interest appears even higher among teenagers, with 74% identifying as anime fans, making this age group the most involved audience segment. These numbers underline why platforms such as Crunchyroll and Sony LIV see value in closer cooperation.

Crunchyroll and Sony LIV anime partnership reach in India

Through the Crunchyroll add-on, this collaboration makes anime accessible to more viewers across different generations in India. Sony LIV, owned by Sony Pictures Networks India, already offers over 40,000+ hours of programming and has crossed 100 million app downloads. The new integration places Crunchyroll's catalogue within that larger library, strengthening the platform's overall entertainment mix for Indian subscribers.