Ekaki: BLM Music By Bosco Leslie Martis Presents Its First-ever Music Video ‘Rum Rum Rum’

Mumbai, India - 19th November, 2025: Directed by the celebrated choreographer-director Bosco Leslie Martis, Rum Rum Rum marks the beginning of BLM Music' visual and music slate. Created with a movement-forward concept, the music video blends choreography, character-driven moments, and dynamic blocking to establish the energy the label aims to be known for.

The video features Ashish Chanchlani along with the cast of the series, Akash Dodeja, Harsh Hrane, Sidhant Sarfare, Shashank Shekharr, Rohit Sadhwani, and Grishim Nawanii. The ensemble appears together in a lively, fast-paced setting, bursting with colour, humour, and full "ACV-style" energy, making it an instant contender for the next big party and drinking anthem.

Director & Choreographer Bosco Leslie Martis says, "Rum Rum Rum is our first music video under BLM Music, and I wanted it to carry the spirit of what this label stands for. Its movement, energy and expression. I've directed and choreographed it to set the tone for the work we want to build here at the label. Ashish and the entire cast came together with a lot of heart, and even though most of them aren't trained dancers, they committed to the rhythm and the mood. Their enthusiasm helped bring this vision alive, and that's the kind of collaboration I hope BLM continues to grow with."

With its upbeat tempo and catchy rhythm, Rum Rum Rum is positioned as a high-energy track suited for parties, group celebrations, and social occasions. The audio is now streaming across all major platforms, and the official music video is available on both the BLM Music YouTube channel and ACV Studios' YouTube channel.

The official music video is now live on BLM Music and AVS Studio's YouTube channel: