Pitch To Get Rich Release Date: Where To Watch New Show? JioHotstar Brings Bollywood Glamour To...

India's first fashion-centric entrepreneurial reality show, Pitch to Get Rich, was launched with much fanfare in Mumbai. The event saw Bollywood stars Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora in attendance. Sanjay Nigam, the show's creator and Founder of the Fashion Entrepreneur Fund (FEF), Apoorva Mehta from Dharmatic Entertainment, and Sushant Sreeram from JioStar were also present.

The series is produced by Fashion Entrepreneur Fund and Dharmatic Entertainment and will stream exclusively on JioHotstar starting October 20. It is supported by Vimal Elaichi and features a ₹40 crore investment pool for budding fashion entrepreneurs. The show aims to highlight fashion as a blend of identity, creativity, and entrepreneurship.

Fashion Meets Business

Pitch to Get Rich merges entertainment with business acumen. The judging panel includes Akshay Kumar, Karan Johar, Manish Malhotra, Malaika Arora, and prominent entrepreneurs like Naveen Jindal and Ravi Jaipuria. They aim to support promising pitches that could become India's next global brand.

At the launch event, 14 founders showcased their brands through a mini runway presentation. Brands like Cloud Tailor and House of Armuse offered a glimpse into what viewers can expect when the show airs later this month. These ventures are redefining India's design landscape with innovative ideas.

Spotlight on Emerging Talent

The conference featured brands such as Philocaly for bespoke menswear and Dmodot for handcrafted footwear. Other showcased labels included Stylox for contemporary men's fashion and Banana Labs for sustainable designs. These emerging ventures are setting new trends in India's fashion industry.

Sanjay Nigam expressed excitement about the show's potential to combine fashion, finance, and fame with entertainment. He stated that partnering with JioHotstar allows them to reach more households while nurturing future fashion leaders both in India and globally.

Empowering Young Designers

Karan Johar remarked that "Fashion is not just about glamour; it's a serious business." He highlighted how Pitch to Get Rich blends creativity with commerce, offering young designers a platform to pitch their ideas boldly. At Dharmatic Entertainment, they believe in breaking moulds and pushing boundaries.

Sushant Sreeram from JioStar noted that the show exemplifies the new India—creative and confident. He emphasised that it celebrates ambition by providing a stage where fashion meets enterprise. "With Pitch to Get Rich," he said, "we are not launching just a show but building a launchpad where ambition meets opportunity."

A Platform for Innovation

Akshay Kumar shared his thoughts on entrepreneurship: "Entrepreneurship is about courage... Pitch to Get Rich celebrates that spirit while championing the vision of Make in India." He believes the show offers real opportunities for fashion creators ready to build India's next big global brand.

The series will also feature special appearances by celebrities like Saif Ali Khan and Ananya Panday who bring their unique perspectives. This promises an engaging mix of star power alongside entrepreneurial insights.

Pitch to Get Rich premieres on October 20 exclusively on JioHotstar. It aims to redefine how fashion intersects with business and entertainment in India by showcasing stories that inspire ambition and innovation among today's youth.