Prime Video Adds NFDC – Cinemas of India Channel, Unlocking A Vault of Critically-Acclaimed Films

Prime Video, a popular entertainment platform in India, has partnered with NFDC – Cinemas of India to offer an add-on subscription. This collaboration brings a vast collection of classic Indian films to viewers. The National Film Development Corporation (NFDC) boasts an impressive library featuring works by acclaimed directors like Satyajit Ray and Mira Nair. For INR 199 annually, subscribers can enjoy timeless classics in various Indian languages.

"NFDC has been the cornerstone of India's finest cinema, nurturing path-breaking films for decades. We're excited to announce NFDC – Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces," said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video. "The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you're a cinephile or just beginning to explore Indian cinema, NFDC's catalogue offers an unparalleled window into our country's most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place."

Iconic Films and Acclaimed Directors

The NFDC add-on includes some of the most celebrated films ever made. These range from Gandhi (Hindi), which won multiple Academy Awards, BAFTA, and Golden Globe Awards, to Salaam Bombay! (Hindi), which received accolades at Cannes Film Festival and was nominated for an Academy Award. Other notable films include Agantuk (Bengali) by Satyajit Ray and Qissa (Punjabi), both award winners at international film festivals.

Subscribers can also enjoy critically acclaimed movies like Mirch Masala (Hindi), Ghare Baire (Bengali), Doghi (Marathi), Jameela (Tamil), Ganashatru (Bengali), Bangarwadi (Marathi), Parinamam (Malayalam), Rudaali (Hindi), Marupakkam (Tamil), Bioscope (Malayalam), Percy (Gujarati), Stri (Telugu), Mammo (Hindi), Suraj Ka Satvan Ghoda (Hindi). These films highlight India's rich cultural diversity through storytelling.

Seamless Viewing Experience on Prime Video

Prime Video's add-on subscriptions offer several benefits for users. Customers can manage all premium content subscriptions within the Prime Video app or website without needing multiple logins or billing dates. This convenience allows users to spend more time enjoying content rather than searching for it across different platforms.

Additionally, subscribers have access to a consolidated watch list and download library for offline viewing. They can manage data consumption efficiently while exploring thousands of additional titles from over 25 OTT services, including NFDC – Cinemas of India.

Expanding Reach of Indian Cinema

"We are thrilled to collaborate with Prime Video to make NFDC's rich collection of movies accessible to a wider audience. For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India's cultural diversity. With Prime Video's massive reach across the country, we are confident that these timeless, thought-provoking stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide," said Mr. Prakash Magdum, MD, NFDC Ltd.

This partnership aims to bring Indian cinema's cultural richness to a broader audience through Prime Video's extensive reach in India. By offering these iconic films as part of their add-on subscription service, both companies hope to introduce new viewers to the depth and diversity found within India's cinematic history.