Sankranthiki Vasthunam To Brother: South Sensations: The 5 Most-Watched Regional Blockbusters on ZEE5

ZEE5's internal data indicates a significant surge in viewership for regional content, particularly in the South Indian market. This trend reflects a growing preference for culturally resonant narratives and local talent among audiences. These films exemplify the diverse storytelling and rich cultural narratives that continue to captivate audiences in the South Indian film industry. Their success on ZEE5 underscores the platform's commitment to offering a wide array of regional content that resonates with viewers across the country.

Sankranthiki Vasthunam

A Telugu comedy-thriller starring Venkatesh, this film follows an ex-cop who teams up with his ex-girlfriend to solve a high-profile kidnapping case, leading to unexpected comedic situations. Released during the Sankranthi festival, it became a massive hit, grossing over ₹300 crore globally.

Hanu-Man

This Telugu superhero film directed by Prasanth Varma introduces Hanumanthu, a petty thief who gains divine powers from a mystical gem. As he transforms into a protector of his village, he faces challenges from a power-hungry antagonist. Released in January 2024, it became the highest-grossing Indian film of the year, earning approximately ₹350 crore worldwide.

Identity (2025)

A gripping psychological thriller, 'Identity' delves into the complexities of self-perception and reality. The film's intricate narrative and compelling performances have captivated audiences, making it a standout in its genre.

Kudumbasthan

A Tamil-language comedy-drama directed by Rajeshwar Kalisamy, this film portrays the life of a middle-class man navigating the challenges of family dynamics and societal expectations. Released in January 2025, it became one of the highest-grossing Tamil films of the year, grossing over ₹125 crore worldwide.

Brother

A Tamil comedy-drama featuring Jayam Ravi, 'Brother' explores the journey of a law school dropout who, after a series of misadventures, seeks redemption and understanding within his family. Released in October 2024, it has resonated with audiences for its heartfelt storytelling and performances.