Shark Tank India 5: Turning Storytelling Into A Scalable Venture: Emomee Takes Center Stage

What does it take to build a global kids' IP in a world driven by content, data, and distribution? Emomee believes the answer lies in thinking beyond formats and building universes instead. Founded by Varun Duggirala and Pooja Jauhari, the Mumbai-based husband-and-wife duo bring years of experience from the creative and advertising ecosystem. As co-founder & CEO of a Prominent Creative agency in the past , they've shaped some of India's most influential brand stories, working closely with leading consumer brands long before the brought Emomee to life.

Now, they're applying that hard-earned experience to an original kids' IP built on a 3S model, Screen, Stage, and Shop. Designed to scale globally, Emomee quietly leverages data, AI, and platform-first distribution to build reach across international markets without loud launches or heavy promotion. Through engaging, age-appropriate content and interactive experiences, Emomee aims to spark creativity, learning, and fun for kids across digital and physical touchpoints. With a clear long-term vision and early traction already in place, the founder's step onto one of India's biggest business stages seeking 1 crore for 2% equity, not just to fund growth, but to find the right partners for what they see as a multi-decade play.

Sharing their experience on the show, the founders said, " We've spent years building businesses and brands behind the scenes, but presenting Emomee on a stage like Shark Tank India was a very different test. The experience forces you to simplify your thinking, defend your choices, and stay true to the long-term vision all under pressure. That's where our years of experience really came into play."

Watch Emomee on Shark Tank India 5, streaming on Sony LIV and airing on Sony Entertainment Television.