Shark Tank India S5 Today Episode: This Father-son Duo Introduces Phygital Fashion With VKYD Labs

In an era where digital identity is becoming as significant as the physical one, this father-son duo is stepping into Shark Tank India S5 to merge these two worlds. 'VKYD Labs' founded by Arjun Goel and Sanjay Goel, is a pioneering 'Phygital' clothing initiative that designs high-end fashion for virtual avatars. VKYD Labs doesn't just create avatars, they create 'digital twins' of physical garments, allowing users to look as sharp in the metaverse as they do in reality.

The brand's ethos has a unique blend of youthful gamer insight coming from Arjun and veteran manufacturing expertise contributed by Sanjay. Started from a UGC program , Arjun caught the massive demand for virtual accessories. He also onboarded international retail giant as a customer for virtual clothing. While Sanjay, brought decades of experience ranging from garment manufacturing technology to fragrances.

Walking into the new season of Shark Tank India, the duo brought a bold ask of 1 Crore for 10% equity, for their innovative phydigital space. With a growing demand in the space, physical factories are already producing corsets and jewelry and generating significant revenue reconfirming the multi-metaverse expansion. Their pitch isn't just about clothes; it's about the future of commerce where every physical purchase comes with a digital counterpart.

Sharing their vision, the founders said: "Pitching in Shark Tank India S5 was the perfect stage to showcase a vision that is truly 'Made in India, for the World.' We are building the bridge where global trends are born inside games, but realized through India's manufacturing prowess. We aren't just selling clothes; we are positioning Indian factories to become the supply chain for the global digital economy."

Shark Tank India 5 is streaming on Sony LIV at 8 pm and airing on Sony Entertainment Television at 10 pm.