Shark Tank India Season 4 Today Episode: Meet Better Nutrition, Will Prateek and Aishwarya Crack A Deal?

Shark Tank India Season 4 New Episodes: Founded by husband-wife duo Prateek Rastogi and Aishwarya Bhatnagar, this biofortified food company provides everyday nutrition by naturally integrating essential nutrients into daily meals. A core pillar of Better Nutrition is its "Better Seeds" initiative, a program that partners with 150 farmers to focus on seed preservation and quality.

Shark Tank India Season 4 New Episodes: Meet Better Nutrition

Prateek and Aishwarya's entrepreneurial journey began with an unexpected match as they met on Shaadi.com. Reflecting on their experience, Prateek shared, "Shark Tank India 4 was an exhilarating journey that pushed us to not just refine our pitch, but to rethink and strengthen our entire business strategy. The Sharks' insightful questions challenged us to dig deeper-on scalability, impact, and what truly differentiates Better Nutrition. Their feedback was invaluable, helping us sharpen our vision and accelerate our mission to bring biofortified foods to every household. Walking away from this experience, we are more confident, more determined, and more committed than ever to making a real impact on nutrition in India."

As per Better Nutrition's social media PV Sindhu is backing the company. Uploading a post, Better Nutrition, "PV Sindhu's choice! Presenting our Bio-fortified Atta and Bio-fortified Rice in an all new pack! 2X Zinc, Iron and Protein. Double the nutrients, without compromising on taste."

With an ask of 60 Lakh for 1% Equity, the founders are hopeful that their unique selling proposition and celebrity endorsements will secure them a deal. Will Better Nutrition succeed in their mission?

Shark Tank India Season 4 Episode 30 will release today on February 14, 2025 at 8 pm. Stay tuned to SonyLIV to watch Shark Tank India Season 4 new episodes daily. To note, Shark Tank India 4 new episodes released from Monday to Friday at 8 PM, only on Sony LIV.