Aamir Khan’s Sitaare Zameen Par Finally Heads To OTT After YouTube Release Experiment

| Published: Tuesday, March 10, 2026, 13:44 [IST]

After months of speculation around its digital release, Aamir Khan’s blockbuster Sitaare Zameen Par is finally heading to an OTT platform. The film, which initially avoided traditional streaming services and experimented with a YouTube pay-per-view model, is now set to premiere on Sony LIV. The announcement marks a significant moment for both the film and the streaming platform, as audiences who missed its theatrical run will soon be able to watch the inspiring sports drama online.

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Aamir Khan’s Film Finds A New OTT Home

The makers recently confirmed that Sitaare Zameen Par will stream on Sony LIV, nearly eight months after its theatrical release. Interestingly, the platform described the premiere as a milestone, since the film will become Sony LIV’s first Hindi theatrical release to debut directly on the service.

While the exact streaming date has not yet been revealed, the announcement has already generated excitement among fans who were waiting for the film’s digital arrival.

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The Unusual Digital Strategy That Sparked Debate

When the film released in theatres in June 2025, Aamir Khan surprised the industry by announcing that the movie would skip traditional OTT platforms. Instead, he introduced a unique distribution strategy by releasing the film on his YouTube channel Aamir Khan Talkies using a pay-per-view model.

Under this system, viewers could watch the film by paying around ₹100, a move the actor described as an attempt to create a direct connection between filmmakers and audiences.

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Why Aamir Khan Chose The YouTube Route

During media interactions at the time, Aamir explained that he wanted to protect the theatrical business of the film while also experimenting with new digital models. The actor even admitted that he had turned down lucrative OTT deals worth over ₹100 crore.

He famously said he would rather earn smaller amounts directly from audiences than accept a large one-time streaming deal, calling the YouTube platform his “private cinema chain in every home.”

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Story And Cast Of Sitaare Zameen Par

Directed by R.S. Prasanna, the film is widely considered a spiritual successor to the 2007 classic Taare Zameen Par. The story follows a basketball coach whose life takes a dramatic turn after a drunk-driving incident lands him in court.

As part of his community service, he is assigned to train a team of neurodivergent players, leading to a transformative journey of empathy, teamwork, and self-discovery. The film stars Aamir Khan and Genelia Deshmukh, alongside several talented debutant actors.

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Box Office Success And Audience Response

Despite its unconventional digital strategy, Sitaare Zameen Par performed strongly at the box office, earning over ₹265 crore worldwide. Critics praised the film for its emotional storytelling and uplifting message, while audiences appreciated its blend of humor, sports drama, and social themes.

With the upcoming Sony LIV premiere, the film is expected to reach an even wider audience and continue its journey as one of the most talked-about Bollywood releases in recent times.

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