Anupam Kher Slams ‘Propaganda’ Debate, Backs Dhurandhar Success: ‘Audience Knows Best’

| Published: Wednesday, April 1, 2026, 08:20 [IST]

Veteran actor Anupam Kher has sparked fresh conversation around cinema and audience choice with his bold remarks at IFFD 2026. As debates over ‘propaganda films’ intensify, Kher has made it clear–box office success reflects genuine public approval, not manipulation.

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Strong Response to ‘Propaganda’ Label

At the International Film Festival Delhi 2026, Anupam Kher addressed the growing conversation around films being labelled as propaganda. The actor dismissed such criticism, suggesting that too much importance is being given to a narrative that doesn’t reflect ground reality. According to him, it’s time to shift focus from debates to celebrating cinema that connects with audiences.

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‘People Decide What Works’

Kher firmly stated that audience response is the ultimate indicator of a film’s success. Referring to packed theatres and strong box office numbers of films like Dhurandhar: The Revenge and The Kashmir Files, he emphasized that viewers willingly choose what they want to watch. His message was clear–audiences are informed, aware, and capable of making their own decisions.

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Cinema: Art Meets Business

While defending films, Kher also acknowledged the dual nature of cinema. He noted that films are not just creative expressions but also commercial ventures. Like any other industry, cinema operates within a business framework, where storytelling and profitability go hand in hand. Yet, he added, each viewer takes away something unique based on personal interpretation.

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On Acting: Training Still Matters

Drawing from his decades-long career, Kher highlighted the importance of formal training in today’s competitive film industry. With over 500 films and years of theatre experience, he credited his longevity to strong foundational skills. He stressed that aspiring actors must invest in learning and craft to sustain themselves in the evolving entertainment landscape.

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Celebrating ‘Tanvi The Great’ Milestone

The actor also shared his excitement over Tanvi The Great completing a successful 25-week theatrical run. Calling it a “silver jubilee moment,” Kher described the achievement as special, especially given its limited release strategy. The film’s re-release and continued audience support reflect its strong connection with viewers.

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OTT Platforms and Film Festivals Changing the Game

Kher acknowledged the role of OTT platforms in expanding opportunities for actors, writers, and technicians. He also praised film festivals for fostering creativity and dialogue within the industry. According to him, such platforms are essential for showcasing diverse voices and celebrating cinema beyond mainstream narratives.

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Final Take: A Clear Message From a Veteran Voice

Anupam Kher’s remarks arrive at a time when conversations around cinema are more polarized than ever. By putting the spotlight back on the audience, he reinforces a simple yet powerful idea–films succeed because people connect with them. As Dhurandhar continues its strong run, his perspective adds another dimension to the ongoing debate, reminding everyone that cinema ultimately belongs to its viewers.

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