Ashneer Grover Throws Shade at Salman Khan Again: Reality Show Rivalry Heats Up

| Published: Friday, September 12, 2025, 14:16 [IST]

When it comes to speaking his mind, Ashneer Grover never holds back. The outspoken entrepreneur, now hosting his own reality show Rise and Fall, has once again taken a swipe at Salman Khan and his long-standing association with Bigg Boss. While Grover didn’t name Salman directly, his remarks about “weekend hosts hijacking the spotlight” are being widely read as a thinly-veiled dig at the superstar. The latest jab adds fuel to a feud that’s been simmering for years between the two powerhouses of business and Bollywood.

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Contestants vs Hosts: Ashneer’s New Reality Show Philosophy

While promoting Rise and Fall, Ashneer Grover stressed that reality shows should focus on contestants rather than the celebrity host. Without directly taking names, he remarked that in India, certain shows have become more about the superstar than the participants. “Who is putting in the hours?” he asked, pointing out that contestants live the game 24/7, while the host only appears on weekends.

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History of Bad Blood: Ashneer and Salman’s First Clash

The feud traces back to an old advertisement shoot where Grover alleged that Salman Khan’s manager refused him a photo with the star. Offended, Grover publicly mocked the incident, calling it unnecessary “heropanti.” The comment didn’t sit well with Salman, and the tension spilled into the public domain.

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The Bigg Boss Confrontation

In 2024, Ashneer appeared as a guest on Bigg Boss 18, where Salman Khan confronted him directly. The superstar accused Grover of exaggerating his earlier claims and cautioned him to choose his words carefully. While Grover apologized on stage, it was clear that the two hadn’t exactly buried the hatchet.

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Rise and Fall vs Bigg Boss: Comparisons Begin

Now, with Rise and Fall streaming on MX Player and airing on Sony TV, comparisons with Bigg Boss are inevitable. Grover insists his format is fresh and focused on contestants, dividing them into “rulers” and “workers” to reflect real-world inequalities. However, his repeated digs at “weekend hosts” suggest that he’s not shying away from fueling the rivalry further.

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Ashneer’s No-Filter Persona: Boon or Bane?

Grover’s blunt style has earned him both admiration and criticism since his Shark Tank India days. While some see his honesty as refreshing, others believe it’s a liability that sparks unnecessary feuds. But Grover himself insists he wouldn’t have it any other way, even if it occasionally lands him in controversy with Bollywood biggies like Salman Khan.

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The Rivalry Continues

As Bigg Boss 19 marches on with Salman Khan at the helm, and Rise and Fall carves its own space, the comparisons–and the jibes–are unlikely to stop. Whether Grover’s “contestant-first” approach will strike a chord with viewers or not, one thing is certain: the reality show battlefield has just gotten hotter, thanks to this fiery war of words.

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