KPop Demon Hunters Toy Universe Revealed: Mattel and Hasbro Unveil Huntrix Dolls, NERF Blasters, and Saja Boys Collectibles

| Published: Wednesday, January 28, 2026, 13:28 [IST]

The chart-topping magic of KPop Demon Hunters is officially moving from Netflix queues to toy aisles. Following the record-shattering success of the animated film and its Billboard-topping single "Golden," industry giants Mattel and Hasbro have unveiled a massive cross-category toy universe at the Nuremberg Toy Fair. Leading the charge is a historic American Girl collaboration, bringing the fierce trio of Huntrix–Rumi, Zoey, and Mira–to life as premium 18-inch dolls.

This isn't just a standard merchandise drop; it's a full-scale invasion of play. From interactive Derpy Tiger Furblets and battle-ready NERF blasters to a Huntrix-themed UNO game, the collection bridges the gap between high-fashion dolls and high-octane action. As fans clamor for the first physical piece of the Saja Boys rivalry, the 2026 launch signals that the KPop Demon Hunters franchise is just getting started.

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Mattel Brings Huntrix to Life With Premium Doll Collections

Mattel is leading the charge with a wide-ranging lineup that captures the bold fashion, energy, and personalities of Huntrix–the film’s iconic K-pop girl group. The highlight is an American Girl collection featuring Rumi, Zoey, and Mira as 18-inch dolls, each designed with character-specific outfits, accessories, and styling inspired by their on-screen looks. Crafted with premium fabrics and intricate details, the dolls aim to reflect both the musical flair and fierce confidence that define the trio.

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From Fashion Dolls to Singing Performers

Beyond American Girl, Mattel is expanding the universe with fashion dolls, performance-themed singing dolls, action figures, and collectible miniatures. Fans can recreate concert moments with dolls dressed in Huntrix’s signature performance outfits or switch gears with battle-ready versions of the characters. Collectibles featuring the rival boy band Saja Boys–and scene-stealing characters like Derpy–add even more depth to the lineup.

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Games and Mini Collectibles for Every Fan

Mattel’s plans stretch far beyond dolls. A themed UNO card game, Polly Pocket micro collectibles, and Little People Collector sets are all inspired by key moments and characters from the film. From ramen-cup charm capsules to stage-inspired playsets, the offerings are designed to appeal to both younger fans and adult collectors who have embraced the franchise’s unique blend of music, fantasy, and humor.

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Hasbro Adds Action and Interactivity

Hasbro is tapping into the action side of KPop Demon Hunters with NERF blasters modeled after Huntrix’s demon-fighting weapons. The company is also launching interactive Furby Furblets inspired by Derpy Tiger and Saja Boys member Jinu, each packed with dozens of sounds, themed accessories, and keychain clips. Light sticks modeled after both K-pop groups will allow fans to recreate concert-style moments at home.

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A Franchise Fueled by Record-Breaking Success

The toy reveal arrives as KPop Demon Hunters continues to dominate pop culture. The animated film has become Netflix’s most-watched title ever, while its soundtrack enjoyed a multi-week run on the Billboard 200. The breakout single “Golden” even topped the Billboard Hot 100, cementing the film’s crossover appeal across music, animation, and fandom culture.

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What’s Next for KPop Demon Hunters

With awards recognition, chart-topping music, and sequel discussions already underway, merchandise is now playing a key role in extending the franchise’s life. While most toy release dates are still under wraps, the American Girl Huntrix dolls are already available for preorder, with more collections rolling out through the year. For fans, this marks the beginning of a much bigger KPop Demon Hunters universe–one that’s clearly here to stay.

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