All You Need to know about King Khan’s Son Aryan Khan’s ridiculously expensive streetwear brand D’Yavol X

By Senorita Shreya Lakra

| Published: Tuesday, May 9, 2023, 12:26 [IST]

The King of Bollywood Shah Rukh Khan made his name from scratch and it’s time for his next generation that is his children to build something of their own. While the actor’s daughter Suhana Khan is all set for her Bollywood debut with Zoya Akhtar’s The Archies, his son Aryan Khan has just launched his streetwear brand and has made it to every major news headline. Well, if you want to look like SRK his son can definitely make it happen for you unless you are ready to pay a hefty amount for it. If you are not aware of what exactly Aryan Khan’s brand is, worry not because we bring you all the necessary information.

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Aryan launched his lifestyle and fashion brand D’yavol which means devil by partnering with Anheuser- Busch InBev in the Indian market.

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The brand is owned by Slab Ventures and is owned by Aryan Khan, Leti Blagoeva and Bunty Singh that will offer products across fashion, beverages, and exclusive events.

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The 25-year-old entrepreneur’s brand was launched in April. Just before the launch, the brand released a promo video that featured Shah Rukh Khan and Aryan Khan painting the signature logo of the brand.

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As soon as the website went live, his clothes got sold out immediately. Aryan took to his Instagram and shared the news about the same thanking everyone who purchased the items.

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A lot of hype was created around the brand but as soon as the prices were revealed netizens couldn’t digest how expensive everything was.

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All the products on the website were above Rs 5000 and the jacket that had Shah Rukh Khan’s autograph was priced at Rs 2 Lakhs. T-shirts and hoodies were priced between Rs 25,000 to Rs 47,000.

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A few days ago Shah Rukh Khan did a Q/A on his Twitter where a fan asked him to tell Aryan to reduce the price of the products, to this Shah Rukh Khan replied and wrote “Yeh D’Yavol X wale log mujhe bhi sasti nahi bech rahe….kuch karta hoon!”

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The brand also launched a smooth and luxurious vodka earlier under the same name that is priced at Rs 5000 and is available across all major cities in India.

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