Benchmark Entertainment Founder Sandill Dang Gets Real About His New Release ‘Tera Hoke Nachda Phira’

In the world of music and entertainment, Benchmark Entertainment has solidified its name by setting new bars. The production house is known for producing multiple million-view-generating music videos like Fever 104, Insaaf, Na Maar, Yaara, Maar Hi Dalogi, Necklace, Hunter, and many more. And now, Sandill Dang, the founder of this company, has launched a brand new song, Tera Hoke Nachda Phira, which is breaking the internet with its upbeat tunes.

In this party song, we could see Aayush Sharma and Aisha Sharma sharing great chemistry. The song is sung by StebinBen, and the music is provided by Lijo George. The lyrics are penned by Shyam Sidhawat and directed by Dhruwal Patel and Jigar Mulani. We got a chance to connect with the producer of this song and founder of Benchmark Entertainment, Sandill Dang, and learn more about the song. Keep reading for some gossip...

1. The song is taking over the internet. Can you tell us about the inspiration behind this song?
The motivation was to bestow people with a fresh groovy song. The song reaches people at the end of the year, between Christmas and New Year, which are the perfect festive days. Moreover, a lot of love songs are released every day and we wanted to do something different. From Western parties to wedding seasons, this song is going to hit the dance floors on all occasions.

2. The music video is being lauded for its cast; how did you assemble it? Why did you choose Aayush Sharma and Aisha Sharma?
We wanted someone who has a husky physique and looks macho on the screen; at the same time, we wanted an actress who is beautiful and alluring. We want to give out the 'Fast and Furious' vibe, and I believe both Aayush and Aisha have done a brilliant job. No one would have pulled this off better than them.

3. What makes Tera Hoke Nachda Phira a unique song, and what do you hope listeners take away from it?
We are living in a world where people are enduring a very stressful life. This song is an escape. Whether you are out on a drive or chilling with friends, this song will fit into your every mood. Moreover, the song will connect with you, as the lyrics are very easy-breezy. It will make you happy.

4. How do you think that your company, Benchmark Entertainment, is making an impact on the music industry?
Benchmark is a very aspiring company. We don't follow trends blindly or want to be typical; we have always believed in delivering what our audience wants to listen to. For example, these days, people are inclined towards Western music with Hindi lyrics, and we are trying to offer them that.

5. Having delivered numerous hits, what do you think are the most important qualities of a successful song?
According to me, when your audience approves your song, it's a hit. That's exactly what we are trying to do with all our projects. We are making music videos that align with the tastes of our audience and not with what we or our company want. For us, viewers are our king.

6. What's next for you after this release? Are there any upcoming projects or collaborations in the pipeline?
Many exciting projects are looming over the horizon. But we would prefer to keep things under wraps for now and surprise you all with them in the new year. However, there is a big romantic song near Valentine's Day.