ISDEIVSA Unveils New Era Of Brand Identity With Logos For ISIVIS London, IYGIEIA London, & RehVamp Foundation

In a bold and visionary announcement, multi-disciplinary artist, actress, and humanitarian ISDEIVSA (formerly known as Ishita Reha Gupta) has officially launched the visual identities for her three flagship ventures: ISIVIS London, IYGIEIA London, and the newly restructured RehVamp Foundation. The announcement signals not only a stylistic evolution across her fashion, wellness, and philanthropic initiatives, but also marks her personal rebranding under the singular and symbolic name ISDEIVSA - a name drawn from her family, reflecting lineage, legacy, and divine reinvention.

The first of the unveiled logos is for ISIVIS London, her transformative fashion label. The logo features a meticulously mirrored butterfly emblem crafted entirely from repeating, calligraphic "I"s. Set against a vibrant royal purple background, the white linear form evokes grace, precision, and inner symmetry. The butterfly - universally a symbol of metamorphosis - captures the spirit of the ISIVIS woman: ever-evolving, quietly powerful, and rooted in elegance. The typeface used for "ISIVIS" is modern and clean, echoing the brand's core sensibilities of futuristic minimalism and poetic structure, while "London" sits below in a lighter serif, grounding the brand in its cultural capital.

The second announcement introduces the official logo of IYGIEIA London, ISDEIVSA's deeply personal wellness and ritual brand. Set against a lush emerald green backdrop, the artwork features a radiant gold sunburst encircling the central figure of a goddess - whose face, in a striking act of self-iconography, is none other than ISDEIVSA herself. Rendered with sharp, divine intensity and crowned in laurels, the face emanates power, mystique, and sanctity. The logo invokes the ancient Greek goddess of health, but recast through ISDEIVSA's own identity, creating a fusion of mythology, legacy, and self-healing. The gold-on-green palette was chosen to evoke nature, divinity, and regality. The serif font used for "IYGIEIA" recalls the epigraphy of ancient temples - classical, formidable, and majestic - designed to last the test of time. IYGIEIA is set to debut as a holistic wellness label grounded in ancient medicine, botanical science, and sacred ritual, where health is treated not as trend but as birthright.

Completing the trilogy is the new logo for RehVamp, which now officially transitions from a grassroots NGO into a fully incorporated foundation. Originally launched in 2023 by ISDEIVSA as a humanitarian response platform, RehVamp has evolved into a powerful social justice engine working in partnership with global organizations like UNICEF and UNRWA. The newly unveiled logo features a stylized eagle in mid-flight - its outstretched wings opening to reveal the shape of an open book, symbolizing both liberation and knowledge. The eagle, a timeless emblem of vigilance and courage, is reimagined here as a guardian of truth and transformation. The color gradient - a haunting blend of lavender fading into indigo over a black backdrop - represents resilience through darkness and rebirth through purpose. Beneath the eagle, the serif wordmark REHVAMP appears in the same gradient, elegant yet unyielding. The logo encapsulates the foundation's mission: to uplift, educate, and restore dignity to communities affected by war, displacement, and systemic neglect. RehVamp remains committed to global advocacy, particularly in conflict zones such as Palestine, Sudan, and Ukraine, and is undergoing a major structural reform to support grants, educational initiatives, and legal campaigns grounded in international humanitarian law.

ISDEIVSA, formerly Ishita Reha Gupta, is a British-Indian actor, director, and creative force. Educated at the London Academy of Music and Dramatic Art (LAMDA) and SCMC in Pune, she is best known for her critically lauded performance in It Happened That Night, and for her ability to channel myth, beauty, and justice into tangible, purpose-driven ventures. Her name - ISDEIVSA - is not a pseudonym but a self-declared rebirth, formed from the initials of her parents, Dev and Sampa, and her brothers Ishan and Ivan, symbolizing her family as both origin and orbit.

This logo reveal, equal parts visual manifesto and personal declaration, marks a pivotal moment in ISDEIVSA's trajectory. Her brands do not exist apart from her-they are extensions of her mythos, her activism, and her artistry. ISIVIS speaks to the spirit of change, IYGIEIA embodies embodied healing, and RehVamp fights for a world where justice can still rise from ruin.