Dhruva Natchathiram OTT: Vikram Starrer Spy Action Film's Digital Streaming Rights Sold For A Whopping Price

Dhruva Natchathiram OTT: The movie industry is abuzz with anticipation for Vikram's much-awaited spy action thriller, 'Dhruva Natchathiram.'

Set for its release on November 24, 2023, 'Dhruva Natchathiram,' directed by Gautham Vasudev Menon, is categorised as a spy action thriller.

The film features Vikram, Ritu Varma, R. Parthiban, Radhika Sarathkumar, Simran, and Vinayakan in pivotal roles. Vikram embodies the dual personas of John and Dhruv in this movie.

Reportedly, the digital streaming rights for 'Dhruva Natchathiram' have secured a record-breaking price, with Netflix allegedly acquiring the film's digital rights.

Sources indicate that Netflix has obtained the streaming rights for the movie in Telugu, Tamil, and other languages. Netflix's substantial acquisition of the OTT rights is attributed to Vikram's immense popularity, indicating a significant investment on their part.

'Dhruva Natchathiram' Sets Record In OTT Deal

The film Dhruva Natchathiram was reportedly made with an estimated budget of around sixty crores. Reports from within Kollywood suggest that more than half of the film's budget has been recovered through OTT rights.

'Dhruva Natchathiram: Chapter One - Yuddha Kaandam' is eagerly awaited for its theatrical release on November 24, fueling anticipation among audiences. Simultaneously, reports confirm the film's OTT rights have fetched a record price, purportedly with Netflix acquiring the digital rights for 40 crores.

Initiating its first shooting schedule in late January 2017, the movie encountered nearly a six-year delay in its release due to production issues and financial constraints. As the producers withdrew their involvement midway, director Gautham Menon took over the production responsibilities.

Presented in two segments, 'Dhruva Natchathiram' reportedly completed filming for both parts. Gautham Vasudev Menon aims to unveil the second segment in the coming year, with the film's musical score composed by Harris Jayaraj.