Courtesy:
Galatta
Wednesday,
December
20,
2006
Today
was
a
big
day
for
Chennai-ites,
Sathyam
Cinemas
and
the
evolution
of
Tamilnadu's
cinema
halls.
Sathyam
Cinemas,
Chennai's
largest
and
most
popular
multiplex,
launched
the
country's
FIRST
EVER
PRE-PAID
CARD
for
a
complete
movie
experience
at
their
multiplex
this
morning.
As
the
Sathyam
team
says,
welcome
to
the
world
of
Fuel
and
welcome
to
the
world
of
cinema
addiction.
Actors
Surya
and
Srikanth
and
celebrity
director
Gautham
Menon
were
the
chief
guests
at
the
launch
and
gave
away
the
first
Fuel
cards
to
each
other.
Surya
and
Gautham
are
shooting
for
Vaaranamaayiram
and
Srikanth
is
busy
with
his
new
role
as
actor-producer
and
yet
they
took
the
time
to
make
their
presence
felt
at
Sathyam
Cinemas
for
the
launch
of
Fuel.
This
has
been
a
symbiotic
relationship
too,
for
both
of
them,
with
some
of
their
biggest
hits
in
recent
times
happening
at
Sathyam
Cinemas.
In
short,
they
too
are
fans
of
Sathyam
Cinemas.
Sathyam
Cinemas
has
been
the
most
progressive
and
dynamic
multiplexes
in
the
last
few
years,
with
rapid
strides
in
increasing
the
quality
of
their
cinema
as
well
as
comfort
and
excellence
for
their
customers.
As
a
result,
it
is
THE
place
in
Chennai
to
watch
a
great
movie
with
super
audio-visual
technology
and
seating
comfort,
eat
super
food
and
drive
away
knowing
that
this
must
be
the
only
multiplex
in
town
with
well
regulated
and
ample
parking
spaces!
The
multiplex
also
offers
eclectic
and
quality
cinema,
apart
from
mainstream
movies,
with
their
Alive
and
Pure
Cinema
programmes.
The
Fuel
card
is
a
pre-paid
card
available
online
at
www.thecinema.in
and
also
at
the
multiplex
itself.
A
boon
for
parents
to
give
their
children
without
having
to
hand
over
a
credit
card,
as
well
as
for
youngsters
who
don't
have
to
worry
about
carrying
enough
cash
everytime
they
think
of
watching
a
movie,
the
Fuel
card
is
available
at
Rs.
300,
where
the
customer
card
gives
them
a
credit
balance
of
Rs.
250
to
buy
tickets
or
even
beverages
and
snacks
online.
A
top-up
for
the
card
is
easy
and
in
future,
easy
and
super
loyalty
benefits
will
also
be
offered.