Poor publicity kills Kamal's film

By: Settu Shankar
Saturday, September 08, 2007

Generally Kamal Hassan is a good PR person and always maintains an excellent rapport with the media. In Tamil, it is very hard to see a negative report about his films. But one of his recently released films is losing its grip and is drifting away from theatres. It is not happening in Chennai or anywhere in Tamil Nadu, but in Andhra!

Poor publicity and delay in release had pushed Kamal's Telugu version Vettaiyadu Vilayadu to the back seat – dismal show.

Vettaiyadu Vilayadu, the hit movie of the actor in Tamil was released a year ago in Tamil Nadu and has been dubbed into Telugu as Raagava. Initially, the dubbed title was announced as 'Vetadu Ventadu' and then 'Magadheera' and finally Raagava. The film has been released last week throughout Andhra Pradesh.

Though the film has enough stuff to sustain in the box office, the long delay and lack of publicity killed the film. Due to these reasons, the viewership is slowly falling day by day. Now, Raagava is slowly drifting away from box office.