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Rajini is the uncrowned emperor

By By: Settu Shankar
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    Superstar Rajini's Shivaji emerged as the solo winner at end of the year 2007! Rajini has once again proved himself as the uncrowned emperor of Tamil cinema through his film's amazing distributor's profit share of Rs 8 crores (For Chennai only, excluding the investment of Rs 6.2 cr.) at the end of the 175th day of Shivaji. The overseas distributors of the film have enjoyed a never ever profit share earned by Sivaji.

    According to a report in one of the India's respected dailies Financial Express dated 25.12.2007, Shivaji-The Boss is the most searched film in Google search engine. It is amazing that even Spiderman-3 is placed in second after Shivaji! (Film Shivaji: 586000, Spiderman- 3: 443000 as on 26th Dec.2007 ) This is enough to prove the excitement and popularity of our own Superstar worldwide!

    First time in the 90 years old Indian cinema, a South Indian film attracted national as well as international viewers even without the need of sub titles. The Superstar's action-colourful dance packed Blockbuster has hit worldwide screens on June 15 th in 2 languages (Tamil and Telugu) in 1400 plus screens across 28 countries. In India, only 700 prints of Shivaji were released against 450 of Rajini's previous Blockbuster Chandramukhi!

    Almost all the producers were stopped their films for a couple of months to avoid a collision with this giant. In UK, the movie entered the Box Office and earned about an average of £ 14,000 per screen, the highest ever for an Indian film and the first South Indian movie to enter UK Top 10 (#9), a real big recognition for Tamil movies in international market. In USA, Shivaji was released in 24 theaters with 19 more added subsequently for the Tamil version and 21 theaters ran the Telugu version.

    The audio of Shivaji has also created many records in the industry. Within just a couple of days, there are 150000 mobile users downloaded the soundtracks of Shivaji and helped the producers to earn Rs.5 cr!

    According to the official press release of AVM, the film has celebrated 100 days in 112 theaters and silver jubilee in 7 theaters including 3 in abroad!

    So far AVM productions has not revealed any official information about the collection, the Box Office websites quoted that the film has so far collected Rs.160 crores worldwide against the Superstar's previous record of Rs.100 crores in Chandramukhi!

    Talking to our Special Correspondent, SC Babu, CEO of AVM agreed the record collection of Sivaji. He said, "Yes, there is no second opinion about the historical worldwide collection of our Superstar Rajini sir's Sivaji, produced by legendary film house AVM. But I'm not in the position of disclosing the exact data at present..."

    Anyhow, Shivaji opened a new Royal gate to the Tamil films in global market and brought the industry in to the limelight. The quality and big opening of Shivaji forced even the non Tamil film distributors too to distribute Tamil films in global market

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