By:
Settu
Shankar
Friday,
June
01,
2007
Kalaignar
TV
paid
a
record
price
for
Shivaji
Channel
rights
to
AVM.
Reliable
sources
revealed
that
the
price
given
to
the
film
is
all
time
high
in
the
history
of
Indian
Cinema.
Sources
said
it
has
been
bought
for
nearly
Rs.6cr,
but
the
production
house
has
refused
to
disclose
the
exact
amount.
Superstar
Rajinikanth's
mega
project
Shivaji,
which
has
Shreya
Saran
as
the
heroine,
has
been
creating
big
hype
not
only
in
India
but
also
around
the
world.
It
is
the
only
regional
language
film
which
will
be
released
worldwide
with
more
than
1000
prints.
The
business
of
the
film
has
touched
a
new
high.
Initially,
there
was
hesitation
from
the
exhibitors
in
buying
the
prints
on
Minimum
Guarantee
(MG)
basis.
They
demanded
to
exhibit
the
film
on
percentage
basis.
But
the
producer
stuck
to
his
decision
and
clearly
told
the
exhibitors
to
take
the
prints
only
on
MG
system.
There
was
split
in
the
Exhibitors'
Association
too
with
a
segment
strongly
supporting
AVM.
Then
AVM
safely
handed
over
the
distribution
to
Abhirami
Ramanathan,
a
baron
in
the
Exhibitors
Association
for
Chennai
City,
thus
solving
the
whole
crisis.
Thiruppur
Subramaniam,
another
big
name
among
the
exhibitors
got
the
Coimbatore
rights.
The
important
twist
in
this
issue
came
a
few
days
ago
with
AVM
selling
the
Channel
Rights
of
the
film
to
Kalaignar
TV
for
a
whooping
price.
Since
Kalaignar
TV
is
owned
by
the
Ruling
Party,
the
Channel's
Association
has
forced
the
exhibitors
to
withdraw
their
protest.
Then
many
rushed
to
AVM
and
requested
to
give
the
film
on
MG
basis.
Finally
AVM
Saravanan
has
come
out
successfully
from
this
deadlock
created
by
the
exhibitors.