By:
Settu
Shankar
Thursday,
June
14,
2007
Hold
your
breath
for
superstar
Rajinikanth's
magnum
opus
Shivaji
is
going
to
make
you
gasp
in
wonder.
Well,
the
first
day
(June
10)
advance
booking
collection
of
Shivaji
is
a
whooping
Rs.1.70
crores.
Shivaji,
the
biggest
film
ever
made
in
the
country
with
the
budget
of
Rs.85
crores
(officially
disclosed
by
the
AVM)
is
on
its
way
to
set
many
new
records
in
the
Indian
film
industry.
Now,
the
market
to
film
is
not
limited
to
the
state.
It
is
spreading
to
the
four
corners
of
the
world.
With
only
a
day
before
the
release
of
the
film,
Rajini
fans
and
public
in
general
are
in
jubilant
mood
to
celebrate
the
release.
Naturally,
there
is
no
need
to
say
about
the
joy
of
the
producers
of
the
film,
distributors
and
exhibitors.
The
producer
must
have
realised
through
the
sale
of
the
film's
distribution
rights
of
Tamil
Nadu,
other
states,
overseas
and
channel
that
he
is
on
the
right
track.
Apart
from
this,
the
production
house
has
got
a
lump
sum
amount
from
its
various
sponsors
too.
Abhirami
Ramanathan
has
got
the
Chennai
distribution
rights
for
Rs.6.75
crores.
It
is
a
record
price
paid
for
an
Indian
film
so
far
in
a
city.
The
advance
booking
for
the
film
was
opened
on
June
10
early
morning
at
5.30
am.
All
the
counters
were
closed
for
the
day
at
5.30
PM.
In
12
hours,
the
collection
through
advance
booking
reached
Rs.1.70
crores.
That
too
in
only
17
theaters
located
in
Chennai.
Abhirami
Ramanathan
said,
"It
is
an
all
time
record
set
by
an
Indian
film
on
the
very
first
day
of
the
advance
booking.
No
other
film
has
not
come
near
to
this
height.
It
is
a
miracle
in
the
industry.
This
will
prove
how
Rajini
is
ruling
the
state
through
his
charisma.
There
is
no
politics
or
groupism
involved
in
this
achievement.
For
fans,
Rajini
is
their
evergreen
Thalaivar
(leader).
The
ultimate
aim
for
all
his
die
hard
fans
is
to
view
his
film
on
the
very
first
day,
first
show
and
share
their
joy
with
other
fans.
I
must
thank
all
his
fans
for
their
disciplined
approach
on
the
first
day
of
booking."
"In
Chennai
city
(cinema
distribution
for
Chennai
city
is
limited
within
Ashok
Nagar
to
Thiruvottiyur.
Even
the
main
areas
of
Chennai
Perambur
and
Adayar
do
not
fall
into
the
boundaries
of
the
City!),
we
will
screen
the
film
in
17
theaters.
Albert,
Devi,
Melody,
Sathyam,
Santham,
INOX-1,
INOX
-2,
Udhyam,
Mini
Udhayam,
Sooriyan,
Kamala,
AVM
Rajeswari,
Abhirami,
Annai
Abhirami,
Bala
Abhirami,
Bharath
and
Maharani
are
the
theaters
screening
the
movie.
The
Telugu
version
of
Shivaji
will
also
be
screened
at
Casino.
Usually,
only
six
or
seven
theaters
are
reserved
for
the
release
of
a
new
film
starring
leading
heroes
but
Shivaji
is
an
exceptional
film.
For
the
first
time
in
Indian
film
history,
a
film
will
be
released
in
18
theaters
in
a
City.
The
purpose
of
showing
the
film
in
large
number
of
theaters
is
to
make
it
convenient
for
the
people
to
watch
it
at
their
nearest
theatres," said
Ramanathan.
Ramanathan
further
said,
"Many
might
have
thought
that
I
paid
too
much
for
the
film's
City
rights.
No,
what
I
have
paid
is
redeemable.
Just
think
of
the
population
of
Chennai.
It
is
more
than
a
crore.
If
30
lakh
people
turns
up
to
watch
the
movie,
it
will
be
enough
to
make
profit.
This
is
my
simple
calculation."