By: Settu Shankar
Thursday, July 05, 2007
It seems that Kollywood has still not recovered from the Shivaji effect! Many films have been postponed to the last week of July including the Ajith biggie Kreedom. Initially, this film has slated for a July 12th release. But the producers of the film, Adlabs and Suresh Balaji, were forced to take the decision to delay the films release to get good theatres in the state.
Shivaji is still running steady in many theaters in and around the city. The film was released in nearly 450 theaters in Tamilnadu itself. Since most of the good theatres were showing Shivaji, many small budget films were not able to find good theatres for their films. Shivaji is the cause the delay in release of many films including Cheeyan Vikram's and glamourous Trisha's Bheema.
According to exhibitors, Shivaji can be replaced in the extra theatres only after its 50th day of running. All the multiplexes in the city said that they will start giving out screens for other films only after their recovery of investment in the screening of Shivaji. In Abhirami Mega Mall, Shivaji is running in all the four screens and in Mayajaal, all the 6 screens have been allotted for the screening of Shivaji only.
They are running 20 shows per day. On weekends, it's 26 shows! In Pondicherry, Sivaji is running in three out of the five theatres. The theatre that Kreedom was booked for Kreedom have agreed to let the film run only after their investment in Shivaji has been recovered.
Added to that, all areas have been sold out for the screening of Kreedom. The film will be viewed by the Censor Board within the next two days. After its release, it will beat all opposition until the next biggie Bheema gets released.. It is mentionable here that AM Rathnam, the producer of Bheema, has postponed the film's release for the 15th of August.