By:
Settu
Shankar
Wednesday,
July
18,
2007
Rajini's
Shivaji
has
got
publicity
for
Tamil
Cinema
like
never
before.
Rajinikanth
fever
has
never
ever
spread
so
far
and
wide
in
India.
Despite
being
only
in
Tamil
and
Telugu,
the
film
has
received
an
excellent
response
from
Northern
India.
Hindi
film
distributors
are
showing
a
never
before
seen
interest
in
the
rights
of
the
film.
Not
only
is
Shivaji
gaining
from
this
hype,
Rajini's
previous
films
too
seem
to
interest
film
distributors,
with
offers
coming
in
for
the
rights
of
the
Superstar's
earlier
films.
Distributors
want
to
dub
films
like
Padyappa.
The
AVM
released
the
film
only
in
Tamil
in
Northern
India
(including
Delhi).
The
overwhelming
response
to
the
film
has
surprised
the
distributors
because
Tamil
is
not
at
all
well
spoken
in
North
India.
There
have
been
requests
to
increase
the
supply
of
prints
to
theatres
in
the
region.
Shivaji
is
at
present
running
in
40
theatres
in
North
India
cities
like
Mumbai,
New
Delhi,
Kolkata,
Pune
and
Nagpur.
The
Box
Office
pundits
say
that
had
a
Hindi
version
of
the
film
been
released,
the
film
would
have
been
much
bigger
a
success
than
it
has
already
become.
The
latest
gossip
doing
its
rounds
is
that
a
Mumbai
based
distribution
house
has
acquired
the
Hindi
dubbing
rights
of
some
Rajinikanth
films
like
Padayappa
and
Annamalai.
AVM
too
has
plans
of
doing
the
same
with
Rajinikanth
films
that
have
been
made
under
their
banner.
The
Shivaji
DVD
sales
too
have
gone
up
by
40%
in
Northern
India
after
movie
release.
Moserbaer,
the
DVD
right
holders
of
the
Superstar's
earlier
hit
Basha,
have
seen
an
incredible
increase
in
the
DVD
sales
of
the
film.
After
tasting
success
with
Basha,
they
have
decided
to
dub
the
film
in
Hindi
for
TV
and
theatrical
release.
Filmy,
another
popular
Hindi
movie
channel,
is
pinning
its
hopes
on
the
hype
surrounding
Shivaji.
Its
business
head,
Ashutosh,
confirmed
the
same
in
a
recent
interview
Meanwhile
back
home
Rajini
met
up
with
director
Shankar
applauding
him
for
the
excellent
work
that
he
did
in
Shivaji.
The
movie
has
had
a
massive
release
with
more
than
1000
prints
worldwide.
He
was
away
in
Canada
on
vacation
while
the
film
was
released.
Rajini
called
on
him
and
showed
him
gratitude
for
such
an
excellent
job.
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