Sivaji is still in fashion

By: Settu Shankar
Monday, November 19, 2007

Superstar Rajinikanth's blockbuster, Sivaji – The Boss is still in media focus even after over two months of release. The film, which rewritten records in Tamil cinema, is successfully reached its 150th day of running now. It has raked the most ever by a Tamil film so far. Interestingly, the AVM Production house has come forward to release Sivaji notebooks on Wednesday to capitalize on the movie's craze among people - particularly students.

Navneet Publication India Limited, a leading manufacturer of schoolbooks and paper stationery has tied up with AVM to use the images of Sivaji on various long books and note books manufactured by them. Stating that about two crore notebook of various sizes had been printed under the new collection, Shailendra Gala, vice-president, Stationery Division of Navneet Publications, said that the products would be launched in all four southern states.

The customers would get a free music CD of the film, a free poster of Rajinikanth and an offer to download wallpaper of the film by sending a luck code from the value pack. Priced between 108 and 120, all sized notebooks come with a value offer of Sivaji music CD, poster and mobile wallpaper. The launch is being done to coincide with the completion of 150-days of the movie. AVM also fastening the work to release the Hindi dubbed version of 'Sivaji' by the end of this month.

By: Settu Shankar
Monday, November 19, 2007

Superstar Rajinikanth's blockbuster, Sivaji – The Boss is still in media focus even after over two months of release. The film, which rewritten records in Tamil cinema, is successfully reached its 150th day of running now. It has raked the most ever by a Tamil film so far. Interestingly, the AVM Production house has come forward to release Sivaji notebooks on Wednesday to capitalize on the movie's craze among people - particularly students.

Navneet Publication India Limited, a leading manufacturer of schoolbooks and paper stationery has tied up with AVM to use the images of Sivaji on various long books and note books manufactured by them. Stating that about two crore notebook of various sizes had been printed under the new collection, Shailendra Gala, vice-president, Stationery Division of Navneet Publications, said that the products would be launched in all four southern states.

The customers would get a free music CD of the film, a free poster of Rajinikanth and an offer to download wallpaper of the film by sending a luck code from the value pack. Priced between 108 and 120, all sized notebooks come with a value offer of Sivaji music CD, poster and mobile wallpaper. The launch is being done to coincide with the completion of 150-days of the movie. AVM also fastening the work to release the Hindi dubbed version of 'Sivaji' by the end of this month.