By:
Settu
Shankar
Thursday,
November
29,
2007
It
will
be
a
sky
high
treat
for
the
ardent
fans
of
Indian
superstar
Rajinikanth
as
Singapore
Airlines
has
purchased
exclusive
rights
for
the
in-flight
screening
of
his
blockbuster,
Sivaji-The
Boss.
"This
is
the
first
time
that
the
Singapore
Airlines
has
purchased
the
rights
of
an
Indian
movie.
The
film
will
be
screened
on
all
its
international
flights
starting
December
1st," Bharat
Mahadevan,
Airlines
Manager
Southern
India,
told
reporters
in
Chennai
on
November
28.
He
said
the
rights
had
been
purchased
from
Ayngaran
International,
a
London-based
company,
which
had
the
distribution
rights
of
Sivaji
for
the
overseas
market.
According
to
Mahadevan,
the
airlines
had
paid
two
times
more
than
the
normal
rate
to
get
the
film's
rights
amidst
heavy
competition
from
other
airlines
operators!
He
further
told
that
the
exclusive
right
was
only
for
3
months,
after
which
other
airlines
could
also
opt
for
the
movie.
Stating
that
the
film
would
be
screened
to
over
two
million
passengers
a
month,
he
expressed
hope
that
the
airline's
customers
would
welcome
the
Indian
flavour
on
international
flights.
Singapore
Airlines
has
also
tied-up
with
actor
Madhavan
to
be
the
official
airline
for
his
maiden
production
Evano
Oruvan.
Expressing
happiness
over
the
association
with
Singapore
Airlines,
SC
Babu,
the
CEO
of
AVM
Productions,
the
producers
of
Sivaji,
said
the
film
had
set
a
record
in
the
Tamil
film
industry
by
running
more
than
100
days
in
many
overseas
theatres.
The
film
would
be
dubbed
in
Hindi
and
released
in
January
2008,
he
added.