Directed by Kanda Naal Muthal Priya.V, the message of the film is 'only the educated are the heroes'. Vijay, Surya, Madhavan and Jyothika joins together to spread this message forcefully among the youngsters. Agaram Foundations and Ministry of School Educations jointly produced the film and sponsored by few other commercial partners.
Surya, the Chairman of Agaram Foundation, said, “Every initiative at Agaram is not only done with service in mind but with an inherent sense of social responsibility. It is indeed a shame that we have not turned a 100% literate society even in this information age."
Maddy made it to the function straight from a shooting and delivered a short speech also in the media meet.
KV Anand is the cinematographer while Harris Jayaraj composed the music. Sreekar Prasad has taken care of editing, Art Direction has been done by Rajeevan and Na Muthukumar has penned the lyrics.
The film aims to encourage students to take education more seriously and completely reduce the dropouts. The film was based on the statistics collected by the educational deportment on Child labour, lack of women education, ignorance of parents and disinterest among kids and a small effort to aid the government's initiative to create a classless society through education.
Renowned Director Mani Rathnam, Roshni, Thomas and personnel of 'News Broadcaster of Asia' took part in the story discussion while Nikhil Murugan handled Press Relations and Mitra Media precedes the publicity designs.