But his next film Shivaji was released via a normal distribution system by its producers AVM and we all know how the film rewrote the history of the Box Office. Now it is the turn of his next release Kuselan. There are 3 big producers Kavithalaya Balachander, Seven Arts Vijaya Kumar and Vyjayanthi Movies Ashwini Dutt who were involved in the production of the film.
After seen the increasing demand for the theatrical rights of Kuselan, the producers now decided to sell the rights of the film in an open auction. Corporate giants like Pyramid Saimira, Ayngaran International and Adlabs are waiting to snap up the rights for a record price. To avoid any bitterness, it is expected an auction would be conducted soon by the producers. As per the original plans, the film will hit the screens in the second week of August all over the world.