The function looked like a family affair and almost all the family members of the director had occupied the dais as well as the hall. Madhumita, her father and mother (the producer of the film), husband and brother-in-law dictated every event of the function as they wished. The notable absentee was hero Parthiban, who according to the producer could not make it "due to an emergency".
But the buzz is that Parthiban kept away from the launch due to differences with the producer. When the audio was being launched, Parthiban was watching a film at the European film festival at the Film Chamber in Chennai. The grapevine has it that Parthiban felt humiliated as the producer and his team, did not mention his name in the invitation cards or take his consent regarding the arrangements.
Parthiban is the person, who launched the film in different style and got enough publicity to the film right from the day one of the film's launch.It is not the first time that Parthiban experienced with such bitterness. He has almost experienced the same with all his producers and director. Actually, most of the media men expecting this split much earlier.